Twitter can be a valuable asset to your business. It has about 1 billion users, and it has significant influence over your customers. It can increase the reach of your content to many folds. These are five reasons why your business needs a Twitter account.
Works well for promotions and offers
If you are launching your new line of products and want to give special offers to customers, then you can do so using Twitter. Your message will reach millions of people. If you are offering seasonal promotions, then also Twitter is a great platform to do so. You should make your tweets attractive by having full-featured images. Tweets with visuals receive more tweets and clicks.
It’s good for customer support
People no longer ring a company to make a complaint. They instead use social media to make negative remarks about the company. The reputation of a company can be increased or decreased using social media.
Helps in networking
By having a Twitter account, you can go after the tweet of market influencers. You can interact with them and form a network. You should start engaging with them by mentioning them and asking relevant questions.
Expand customer base
Using the Twitter chat option you can schedule a predetermined time with the customers. Here the users discuss and track the replies and use hashtags.
Helps to get user generated contents
It is a great medium for content curation. You need to curate content to keep your fanbase active and engaged always. So, you will be able to produce customer generated contents.
When you actively participate in the conversation and exchange your ideas with other tweeters, you can make better decisions. You can also get many ideas about your content.