Some people think that social media is a fad. But it is not true. It is here to stay for a long time. Here are the reasons why the importance of social media will remain.
Within the next five years, the social media marketing budget is going to increase two times. About 83% B2B marketers are investing in social media. About two-thirds of the global Internet users research products online before buying. These figures show that social media will remain.
Phenomenal increase in use of mobile
Over the past five years, the use of mobile has increased considerably. Mobiles are now capable of doing anything. Many people are shifting from desktop technology to mobile devices. So, as long as the mobile technology is here to stay, the social network will also stay.
The reach of social media is not limited to any geography, culture or race. It can reach a lot of people by spending very less amount of money in their social marketing efforts. With a social network, you can target your customers easily.
Word of mouth
It is a very powerful tool that can improve the brand’s image. People trust other people. So, when someone recommends a brand, others like it and most likely buy it. Word of mouth slowly builds up the reputation of your company.
With all these advantages, it looks like social media is here to stay for a long time. So, you should use the social network to promote your business.