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4 Reasons Why Social Media Will Be Part of The Trend for Many Years

Some people think that social media is a fad. But it is not true. It is here to stay for a long time. Here are the reasons why the importance of social media will remain.

The numbers

Within the next five years, the social media marketing budget is going to increase two times. About 83% B2B marketers are investing in social media. About two-thirds of the global Internet users research products online before buying. These figures show that social media will remain.

Phenomenal increase in use of mobile


Over the past five years, the use of mobile has increased considerably. Mobiles are now capable of doing anything. Many people are shifting from desktop technology to mobile devices. So, as long as the mobile technology is here to stay, the social network will also stay.

Wide reach

The reach of social media is not limited to any geography, culture or race. It can reach a lot of people by spending very less amount of money in their social marketing efforts. With a social network, you can target your customers easily.

photo-26Word of mouth

It is a very powerful tool that can improve the brand’s image. People trust other people. So, when someone recommends a brand, others like it and most likely buy it. Word of mouth slowly builds up the reputation of your company.

With all these advantages, it looks like social media is here to stay for a long time. So, you should use the social network to promote your business.

3 Unique Ways to Use Social Media for Your Business

Social media has become a common platform for promoting your business today. Apart from the regular communication benefits, social media can be used in many ways. Here are the three unique ways you can use social media for your business.

Using Twitter to make headlines


You can test the headlines of your blogs or websites using Twitter. Research has shown that most people only read headlines when they read a blog or a website. You can, for example, test two headlines and find out which one is more suitable by asking viewers to vote.

Use Reddit to get feedback and leads


You can use it to categorize millions of fans into subreddits. You can get subreddit for anything. If a subreddit consists exactly of your target market, then you will be able to great leads and insights by interacting with the community. You can choose your target market as a subreddit and make a post aiming towards them. The comments you get will help you decide whether to launch a new product or take a certain decision, etc. With this approach, you can make a wise decision about your product or service before it’s out on the market.

Use Triberr for guest posting and networking


In Triberr you can get articles that are posted by other bloggers.You can use this platform to form a network with bloggers in your niche. You can also use it to look for guest posting, podcasting and interview opportunities.

These are some interesting ways you can use the social network. These provide in-depth insights and can give you useful information that will help you in marketing your products or services.